Super Detailed Guide to Website SEO Optimization

If you find that Google can't access one of your important web pages (for example, robots.txt is blocking search engine crawlers), you'll want to fix the problem as soon as possible.

2. Understand how Google views your page

Sometimes users can see all the content on your page ......

...but Google can't.

Again:

If Google doesn't have full access to your page, it won't rank it.

That's what I recommend using Google Search Console The reason for the "Check URL" function of the

Simply enter the page of your website at the top of the GSC.

When you do this, you will see your page from Google's point of view:

Very helpful.

3. Make sure your website is mobile-friendly

Google officially launched "Mobile-First Index" (mobile-first indexing).

Meaning:

If your website is not optimized for mobile devices, it will not rank well.

Fortunately, it's easy to see if Google considers your site "mobile-friendly".

WebPageTestwill tell you if your site is properly optimized for mobile devices.

Cool!

4. Fix dead links

Broken links can really hurt your SEO.

So you definitely want to find the broken links ...... and fix them.

What's the easiest way to do this?DrLinkCheck.comThe

This is a free tool that scans your website for dead links:

5. Protecting your website with HTTPS

HTTPS is a confirmed Google ranking signal.

So, if you haven't already done so, it's time to move your site to HTTPS.

(Or, if you've just launched a new site, set it up using HTTPS on day one.)

The following guide can help you migrate your website to HTTPS... without hurting your SEO.

6. Check the loading speed of the website

Does your website load very fast?

If not, your site won't rank as high.

This is where you go to Google PageSpeed InsightsThe reason.

This free tool lets you see how fast your site loads for desktop and mobile users, and here are the results of 123how's test (domestic themes are still bloated):

It will even let you know what you can do to speed things up.

Content SEO Guide

There's no denying it: if you want to rank on Google, you need to publish quality content. That's why content is now such an important part of any modern SEO strategy. In this section, I'm going to show you the exact steps to creating the type of content that will rank in 2024 (and beyond).

1. Creating quality content using "skyscraper technology"

The Skyscraper Technique technique is a powerful formula for publishing quality content. If you don't understand thisContent Creation FormulaWhat it means can be found out here:Skyscraper Technique

In fact, I doubled my search engine traffic using this technique:

Here are the 3 steps:

1. First, identify what's hot in your industry
2. Next, create something better
3. Finally, promote the content

Obviously, I don't have enough space to discuss these steps in detail here.

So if you want to learn more about the Skyscraper Technique technique, here are two useful tutorials:

Skyscraper Technology: Link Building Case Studies (Organic Traffic Increase 110%)

Youtube Video Tutorial: White Hat SEO Techniques (Organic Traffic Increase 59%)

2. Break content into chunks to maximize readability

No one likes to read large passages of text:

That's why I always break up my content into easy-to-read sections, as shown below:

These blocks keep my bounce rate low, which is a key factor in Google rankings.

(More on this later.)

3. In-depth introduction to the topic of your page

When we analyzed over 11 million Google search results, one thing stood out:

Highest ranking content in GoogleOften covering entire topics in depth.

For instance, not too long ago I posted this guide on my website.

I could have posted a generic piece of content such as "5 Tips for Video SEO".

Instead, I created a guide that covers everything on the topic.

That's the main reason it ranks in the top 3 in Google for my main keyword:

4. Use of Schema tags

Architectural markup helps search engines better understand your content.

That said, implementing Schema can be tricky.

That's what I recommend.Google Structured Data Testing ToolThe reason.

It makes using Schema much easier than trying to do it manually.

5. Focus on currently valid content formats

The BuzzSumo team recently reviewed 100 million articles.

So, what did they find?

First, the bad news:

"Most of the content has no backlinks."

Ouch.

Now, there is some good news:

They found that certain content formats outperformed others.

Specifically, "the biggest winners are the sites that have built a reputation for original, authoritative content."

What do they mean by "original, authoritative" content?

• Content written by experts
• Original research (e.g. surveys and industry studies)
• Content is more than just restating information
• Case studies and real-life examples
• Evergreen content that has provided value for years

6. Use of multimedia

You may notice that this post contains a lot of pictures.

I do this for two main reasons:

in the first place, it's just about providing better content.

secondly, images and other forms of multimedia help the content to rank better.

Therefore, I recommend using the following forms of multimedia in your content:

• photograph
• diagrams
• infographic
• Visual content
• video
• Interactive polls and quizzes

Now it's time to introduce a very important part of SEO: link building.

Link Building Guidelines

When it comes to SEO, link building is key. In fact, Google has identified backlinks as one of its "top 3" ranking signals. Unfortunately, building links isn't easy (which is why most other SEO lists skip this step). But if you want to rank in Google, links are essential. In this section, I'll show you how to do just that.

1. Build strong backlinks through guest posting

Guest posting can be a very effective link building strategy.

That is to say:

There is a right way and a wrong way to publish a guest post.

The right way:Publish your guest posts on respected sites in your industry.

Wrong way:Guest post on any site that has a "write for us" page.

In fact, I only publish guest posts on sites that will bring me targeted traffic.

For example, I published this guest post on the Buffer blog:

Not only do I get tons of backlinks from my guest posts, but I also get a decent amount of traffic:

2. Reverse competitor backlinks

Why reinvent the wheel when you can copy a competitor's link feed?

For this, you need a link analysis tool.

My personal useSemrushThe

But if you're on a budget, you can use freemium tools such asLink Explorer(from Moz).

Regardless of which tool you choose, the process is exactly the same:

1. Get the URL of a competitor.
2. Putting it in the tool
3. Finally, get as many of their links as possible

For example, here is a link report from Semrush's website:

Now:

Some of these links are nearly impossible to replicate.

(For example, links to sites with which I have a relationship.)

But a lot of it is easy to replicate.

(As in links from guest posts and interviews.)

3. Using link summaries to build contextual backlinks

This strategy is very effective.

That said, there is a catch to this.

4. Be a guest on the podcast

This is similar to guest posting.

However, instead of contributing articles, you join the podcast as a guest.

For example, I participated in this podcast a few years ago:

As you can see, I got a good backlink (and some targeted visitors).

5. Mentioning influencers in blog posts

The process couldn't be simpler:

First, mention influential bloggers in your content.

Then, let them know you mentioned them.

(Honestly, that's it.)

For example, when I publish my list of SEO tools, I let the founders of each tool know that I recommend them:

And, as you can see, they were happy to share my content on social media.

Extension 1: Advanced SEO Tips and Strategies

Now that you've mastered the basics, let me introduce you to some advanced SEO tips and techniques.

1. Optimizing website hits

No doubt about it:

The more people who click on your search results, the higher you will rank.

CTR (Click-Through-Rate Click-Through-Rate) is a user experience signal that Google is paying more and more attention to.

2. Limit website downtime

If your site goes down, users get angry.

As it turns out, Google is pissed off, too.

In fact, they say that an unplanned site outage "could have a negative impact on the site's reputation."

Fortunately, you can easily track website downtime using tools like Pingdom.

Pingdom pings your site hundreds of times a day.

In the event of a malfunction, you will be notified so that the problem can be resolved as soon as possible.

3. Deletion of "useless" pages

Google recently said that large sites with lots of pages may not be good for SEO.

Quote from Google representative (Gary Illyes):

"Narrow it down as much as possible. Don't create low-quality and non-value-added pages. It's not worth it because on the one hand we don't necessarily want to index these pages. We consider it a waste of resources. On the other hand you won't get quality traffic. If you're not going to get quality traffic then why are you wasting resources?"

That's why I want to make sure every page on my site is great.

In other words.I focus on the quality of the 100%The

While this "quality over quantity" approach clearly works, I find that many sites struggle with "useless" pages.

The burden page is below:

• WordPress Categories and Tags Page
• Outdated Blog Posts
• duplicate content
• Low quality blog posts
• Zero e-commerce product page sales
• archive page
• Thin content/sample content
• Old service page

As you've just seen, Google says that these useless pages could be hurting your SEO efforts. So I recommend deleting them.

4. Increasing the length of time spent on the site

Dwell time is another key Google ranking factor.

Google wants to see peopleStay on your site.

If people quickly jump from your page and visit other search results, it will tell Google:

"People hate this page!" .

But when people get what they want from your page, they stay. Google will notice:

So you should understand how to handle it.

5. Update and republish outdated content

Do you have some old posts collecting dust on your blog?

If so, please check:

I recently updated and republished this post on my blog:

I've improved the formatting and added more meaningful content, including new screenshots and more.

(Basically, I made the page better.)

Then I restarted it as if it were a new post.

This simple one-two punch increased search engine traffic to that page by 1,102.43%:

OK!

Extension 2: Case Studies and Examples

Now it's time to show you the practical application of the strategies outlined in this list.

Specifically, I'm going to show you how Sean at Proven.com increased his natural traffic by 88% using a handful of items from this list.

1. How Sean can improve on-page optimization

Sean's website has tons of pages.

Therefore, it makes no sense to spend hours on each issue.

That's why SeanFocus on optimizing his 10 most important pages.

Some of Sean's most important pages are blog posts, for example:

Others are service pages, such as his home page:

But overall, Sean used the on-page SEO tips from this list on all 10 pages.

Sean's content is already well optimized. So only a few tweaks are needed.

For example, let's look at how Sean could improve his post about asking questions of references.

First, Sean added his target keyword ("questions to references") to the first 100 words of the article:

He also includes LSI keywords (e.g., "business reference") in his content:

Now that Sean's content is optimized for keywords, it's time to increase his click-through rate.

2. Sean How to quickly increase your click-through rate 64.1%

Sean published a post on his blog called "100+ Best Job Sites for Niche Talent".

Natural search results for this page are listed below:

Not bad ...... But could be better.

Here are the specific steps Sean has taken to increase the click-through rate for this listing:

First, he looked at the keywords in the AdWords ads, such as "job boards":

He noticed that most companies list in their advertisements theSpecific number of job boards:

(Sean also noted that none of them used the term "niche talent.")

So Sean changed his title tag to:

"Over 100 job bulletin boards for job seekers and recruiters"

and change its meta description tag to:

"Find the best job boards on the web in one place. Check out our list of over 100 job boards here."

Here are the search results he got on Google after the change:

The page has a hit rate of 4.88%......

64.1% higher than beforeThe

Pretty cool, huh?

3. How Sean keeps users on his site longer

If people stick to your site like strong glue, Google will improve your rankings.

That's how Sean gets people to spend more time on his site:

First, Sean pushed his content above the first screen.

How?

Well, Proven's blog posts used to have a big gap between site navigation and article titles:

At the top of your page is million-dollar real estate.

That's why you want to avoid unnecessary space pushing content below the fold.

So he reduced that space by 50%.

Proven's blog also has breadcrumb navigation.

For e-commerce sites, breadcrumb navigation works. But for blogs, it's not necessary.

So Sean got rid of it.

Proven's blog posts come with tons of pictures at the top of each post.

These do look cool ......

... But they pushed Sean's highlights below the first screen.

So Sean has shrunk the image he posted significantly:

Next, Sean "tops" his blog post introduction.

Your blog post presentation is wonderful.

Because the truth is this:

If you lose someone in an introduction, you've lost them forever.

But if you engage someone with a compelling presentation ......

...they are more likely to stay.

For example, Sean introduces himself as follows:

To this:

What exactly has he changed?

First, Sean deleted the obvious sentences.

He also formatted the content so that there are only 1-2 sentences per paragraph (which improves the readability of the content).

These design and presentation improvements increased Proven's "average time on page" by 12.2%:

4. What happens when 10k useless pages have been deleted?

As it turns out, they have a lot of useless pages on their site.

In fact, they have 48,300 pages indexed on Google:

Since Proven is an online job board, they have a lot of old job postings:

Not to mention the profile pages of companies that haven't posted a job in months:

In addition, Proven's search results page is being indexed ......

...which creates a lot of duplicate content issues.

So Sean quickly deleted or redirected the Dead Weight page at Proven.com.

Sean deleted or redirectedOver 10,000 pages.

This is one of the main reasons why their search traffic has increased so quickly.