Kissmetrics
Kissmetrics, a user behavior/event analytics tool for web, mobile and more, is a cloud-based, data-driven marketing tool that helps companies understand user behavior patterns, increase conversions, and grow their business through in-depth behavioral analysis and personalized customer engagement automation. At its core, it doesn't simply present numbers, but rather the user actions and key metrics behind the data, providing companies with deep insights to optimize marketing strategies and improve customer engagement.
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What can I get with Kissmetrics?
Kissmetrics provides a comprehensive data analytics platform that helps businesses understand and optimize customer behavior, maximize conversions and revenue across multiple industries, empowering non-technical teams with the insights they need.
Customer Acquisition and Conversion: Helps non-technical teams acquire qualified leads and convert trials into customers while reducing churn. Optimize the customer acquisition and conversion process with instant key metrics and funnel analysis.
Cross-site and product tracking: Track, analyze and optimize advanced user behavior, acquisition sources, top customers and feature usage to provide actionable insights to users. This helps to gain a comprehensive understanding of user behavior so that products and services can be improved.
Discover key insights: Gain valuable insights through instant access to answers, interactive questioning, and large-scale user-action exploration. The result is a better understanding of your customers and driving business growth.
Revenue Insights: Gain deep customer insights, including calculating lifetime customer value, tracking churn, monitoring customer volumes and identifying revenue-generating products for strategic decision-making to maximize business success.
Detailed Customer Activity Analytics: Track and analyze feature usage, active users, page views, and more to provide extremely valuable insights into customer behavior and drive business growth.
Advanced Business Intelligence Reporting: Explore raw data with SQL queries, generate data integration exports, analyze DAU vs. MAU ratios, and examine user behavior within minutes of signup to deliver advanced business intelligence reports.
About Kissmetrics Pricing
Kissmetrics offers flexible pricing options for all team sizes and needs. They primarily offer per-event billing and MTU pricing options. Event-based billing includes fixed monthly fees and pay-as-you-go plans that allow users to pay based on actual usage, while MTU pricing offers customized plans for different operations to meet specific needs.
In addition, they offer three main packages, Silver, Gold and Platinum, covering different features, number of events and services for teams of different sizes. Each package comes with different agreement lengths and features such as support, data retention, report types and technical services. Overall, Kissmetrics' pricing plans are designed to provide users with personalized options that meet their business needs and help them drive revenue.
For more detailed package information, check out the Kissmetrics website!
Who is Kissmetrics for?
Kissmetrics is for a variety of businesses and teams that want to gain a deeper understanding of their user behavior and optimize their business strategy. Whether it's digital marketing, product optimization or data analytics, Kissmetrics provides powerful tools and insights to support their goals.
Digital Marketing Teams: For digital marketers and teams, Kissmetrics provides in-depth user behavior analytics and tracking of key metrics to help optimize marketing strategies and increase conversions and customer engagement.
Product Teams: Product teams can leverage Kissmetrics data to understand how users are using their products, identify bottlenecks in the user experience, and optimize to improve the appeal and usefulness of their products.
E-commerce businesses: For online sales businesses, Kissmetrics can help understand shopper behavioral patterns, purchase decisions, and shopping funnels to optimize the sales process and increase conversion rates.
Technology and Data Teams: For technology and data analytics teams, Kissmetrics provides a wealth of raw data and advanced analytics tools that facilitate deep data mining and customized analysis.
Startups: Startups often need to understand their audience and maximize conversions, and Kissmetrics' customizability and flexible pricing options make it ideal for startups.
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Functions
User behavior tracking and analysis
Funnel Analysis
Personalized Marketing
User Segmentation
Multi-Dimensional Analysis
Real-time statistics
Multi-Channel Data Integration
Track various user activities on the website and provide detailed analysis reports covering clicks, browsing, purchases and other behaviors to help deeply understand user interaction patterns.
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