Content is important in SEO optimization these days, and I recently watched a group chat about producing content The Skyscraper Technique, what does that mean? It seems to favor content creation.
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What does Skyscraper Technique mean in SEO?
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The Skyscraper Technique is a content marketing and SEO strategy proposed by SEO expert Brian Dean. The core idea is to attract more traffic and backlinks by creating resources that are high quality and better than existing content. The specific steps are as follows:
Find popular content:Identify content that already performs well in your field and attracts a lot of backlinks. This content usually ranks high on search engine results pages (SERPs).
Create better content:Create a more comprehensive, in-depth, and valuable version based on popular content found. More information can be added, data can be updated, better visuals can be provided, etc.
Promote your content:Promote your improved content to sites or authors who have linked to the original content, letting them know that you have a better resource that they may choose to link to.
The advantage of this approach is that not only can you draw on existing successful content, but you can also improve your own site's search engine rankings by improving the quality of your content to attract more traffic and backlinks.
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Skyscraper Technique This content creation formula is commonly known as the "Skyscraper Technique" or the "Skyscraper Method".