Personal IP from getting started to cashing inofficial website

Author

This article is written by findyi (jianghu person Yang), who is the main manager of AI Breakthrough Club and has 15 years of experience in the Internet. Yang has accumulated 500,000+ readers through his public number and Zhihu, and has realized a side business with an annual income of over 2 million during his working life.

Overview of the content of the Little Newspaper Boy

Little Newspaper Boy's "Personal IP from Beginning to Realization" comprehensively analyzes the whole process of building a personal IP from scratch, covering a variety of aspects such as commercial IP creation, dismantling benchmark accounts, platform selection and persona display, and public domain platform play. After purchasing Little Newspaper Boy, you can also contact the author through WeChat to get a free copy of the whole network vice business manipulation SOP, which contains nearly 50 materials from various platforms of Jittery Voice, Zhihu, and Xiaohongshu.

Purchase Information

• original price: $799
• present value: $39.90 (permanent buyout)
• price increase mechanism: $10 increase for every 500 people.

How to practice commercial IP

1. Why IP

Building a personal IP is about increasing the impact of your personal brand and realizing greater business value.

2. Difference between IP and Netflix

Netflix focuses on short-term traffic, while IP focuses more on the accumulation of long-term value.

3. Four steps to build your personal IP

• localization: Identify your core competencies and target markets.
• content creation: Continuous output of high-quality content.
• Interaction and promotion: Increase interaction with fans to improve exposure.
• Liquidity: Revenue transformation through multiple channels.

4. Positioning, the starting point for business

Positioning is the foundation for creating a personal IP and the starting point for commercial success.

5. Three golden strategies for positioning

• differentiated positioning: Be different and stand out.
• precise positioning: Define market segments.
• combinatorial orientation: Combine several strengths to create a unique brand.

How to break down benchmarking accounts

1. The universal formula for learning and imitation

By benchmarking the success of the account, learn and imitate its core strategies.

2. Underlying logic of dismantling

In-depth analysis from multiple dimensions such as content, interaction, and realization.

3. Positioning war maps

Build a clear map of your competitive positioning and find your market niche.

Platform selection and persona presentation

1. Knowing

• vantage: Professionalism and user trust.
• be tactful: Share expertise and provide high-value content.

2. Jitterbug

• vantage: Short videos get a lot of traffic and spread quickly.
• be tactful: Attract attention by showcasing personality and expertise through short videos.

3. Little Red Book

• vantage: Good seeding and suitable for product promotion.
• be tactful: Share lifestyle and product experiences to build rapport.

Knowledge Platform

1. The Two Laws

• expertise: Reflects specialized knowledge and experience.
• interactive: Actively interact with users to build trusting relationships.

2. How to find out what users just need

Provide targeted solutions by analyzing user needs.

3. Write a good "headline" even if you are writing a book.

Catchy headlines are the key to getting traffic.

Pay-for-knowledge products and boot camps

1. 5 Mindsets Essential for Newbies to Realize Cash

Keep a learning mindset and be willing to experiment and iterate.

2. 3 stages of product realization

• Discovery Phase: Finding the right way to cash in.
• Optimization phase: Continuous optimization of products and services.
• scale-up phase: Scale up to achieve stable income.

concluding remarks

Little Newspaper Boy's Personal IP from Getting Started to Cash is more than just a guidebook, it's a great tool for you to realize your personal brand and side income. Seize the opportunity to enhance your self-worth and realize wealth freedom! Add WeChat 18010062983 after purchase for more free resources.