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Brazil is a blue ocean market full of opportunities for many cross-border e-commerce platforms. In this market, Amazon Brazil is a platform that is getting a lot of attention.

Amazon Brazil is an e-commerce platform operated by Amazon.com in Brazil. Launched in 2012, the platform aims to provide Brazilian consumers with a rich and diverse selection of products and a convenient shopping experience.

As one of the world's largest e-commerce companies, Amazon.com's progress in the Brazilian market has attracted much attention. The opening of Amazon Brazil not only expands Amazon's business territory in South America, but also brings more shopping options and convenience to Brazilian consumers.

Brazilian stop

Scope of business

Amazon Brazil (official website address: www.amazon.com.br) operates in a wide range of categories, covering books, electronic products, household goods, clothing, shoes and hats. Amazon Brazil also provides a series of value-added services such as fast delivery and return and exchange services to provide users with a more complete shopping experience.

Strengths Analysis

High consumption potential Brazil is the most populous country in Latin America with a young and growing population and high consumption potential. This brings extensive market space for cross-border e-commerce platforms.
High Internet penetration Brazil's internet penetration has reached 70% and 51% of Brazilian residents own smartphones. This provides a broad customer base for cross-border e-commerce platforms.
Seasonal activities abound Holiday shopping behavior is similar to that of the U.S., with the most significant sales activity occurring in the fourth quarter.15% In 2019, Black Friday recorded the highest share of annual holiday sales revenue.15%his provides significant sales opportunities for cross-border e-commerce platforms.
High search interaction 62.5% of consumers use Google search to learn about brands and products. This provides cross-border e-commerce platforms with extensive exposure opportunities.

disadvantageous analysis

Brazil is one of the most difficult countries in the world to clear customs. All but small parcels shipped by air are often found, especially FedEx and DHL, and the recipient's VAT registration number has to be provided.

Brazilian Customs regulations stipulate that no more than 3PCS of the same quantity can be sent to a local private individual, otherwise, Customs will refuse to clear the goods and will directly arrange for the goods to be returned to the place of delivery (without any notification prior to the return of the goods), with all resulting freight charges to be borne by the consignor.

How to register

Company Information For mainland Chinese companies, a business license is required;
For Hong Kong, China companies, a Certificate of Incorporation and Business Registration Ordinance are required;
For Taiwan companies in China, a registration form for the establishment of a limited company/registration form for the establishment of a joint stock company/registration form for the change of a limited company/registration form for the change of a joint stock company is required.
caveat It is important to note that color photos/scans are provided and the images are clear and readable;
The business license of a mainland China company should be more than 60 days from the expiration date, and the Business Registration Ordinance of a Hong Kong, China company should be more than 45 days from the expiration date;
It needs to carry a Unified Social Credit Code; the address on the license must be the same as the office address entered on the seller's platform.
Personal Information Information about the person in charge of the store (company legal person), scanned copy of ID/passport/household register, phone number, email address;
dual currency credit card A VISA dual currency credit card for Amazon platform debit for platform fees and commissions;
Receiving account A WF collection account.

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