Yahoo! Shoppingofficial website

Sales Information Integration Platform

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Yahoo Shopping is one of Japan's largest web portals, operated by Yahoo Japan. It is not only a search engine, but also a collection of shopping and information platform, similar to China's Taobao and Sina combined sales information integration platform.

Yahoo Shopping ranks third in Japan behind Rakuten and Amazon. It has 28.29 million monthly active users, of which about 41.58 million use Yahoo Japan. Since Yahoo Japan itself is an information shopping all-in-one site, Yahoo Japan can promote the Yahoo Japan shopping site through channels such as information search results and apps.

Yahoo Japan Shopping has expanded its investment scale, with the number of platform stores reaching more than 510,000 in 2017 and the number of products reaching 270 million. In the same year, Yahoo Japan Shopping's sales reached 479 billion yen.

In Yahoo! Shopping Platform, sellers can choose between Enterprise Shop and Light Shop types according to their own conditions and needs. Both types of stores are free of charge, and sellers do not need to pay the platform entry fee and monthly fee. Conversion between store types is currently not supported.

To be admitted to Yahoo! Shopping, sellers need to meet the following conditions: having a Yahoo! Japan account; submitting credit card information; submitting information on the company's legal person and individual store owner; submitting bank account information; submitting a copy of the individual business license; submitting proof of tax payment; agreeing to the terms of service of the Yahoo! Japan shopping site, etc. If a corporate store is opened in the name of a company, only companies registered in Japan will be accepted.

To open a store on the Yahoo Shopping Platform, sellers do not have to pay registration service fees, platform system usage fees or membership fees. Sellers only need to pay T-points, which is a popular membership point card in Japan. Sellers can set their own T-point ratio, which ranges from 2.5% to 16.5%. Sellers need to pay T-points after the goods are sold, and the range of T-points to be paid by the store is from 2.5% to 16.5%, of which 1% are store points and 1.5% are reward points. Each product corresponds to a different T-point reward.

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