Rakuten Japanofficial website

Rakuten Japanpresent (sb for a job etc)

Rakuten Japan, known as Rakuten Co., Ltd. was founded in 1997 by Hiroshi Mikitani as an Internet service provider. It owns Japan's largest e-shopping mall, Rakuten Market, and other websites, and has more than 1.2 billion service users in 30 countries and regions around the world. The Rakuten Group is committed to building the Rakuten Ecosystem, which is centered on a membership system, and upholds the development concept of "Big Data × AI × Idea.

Rakuten is one of the largest e-commerce platforms in Japan, with 46,000 sellers and 98.5 million users, capturing 27.8% of Japan's e-commerce market share.Rakuten's user base spans across all age groups and income brackets, and has sales of $17 billion. Almost 1/3 of online shoppers in Japan choose to shop at Rakuten, where almost any product can be purchased on the platform. Total global turnover has reached $100 billion. Rakuten's target audience is a consumer group that demands high quality products and services.

The advantages of Rakuten's platform are mainly reflected in the following aspects: it occupies 27.8% of Japan's e-commerce market share; the number of users accounts for 80% of Japan's total population, covering all age groups and income classes; once again, there are only 46,000 sellers, with high demand; and the business environment is favorable, with virtually no problems such as follow-through selling and bill-scrubbing.

Rakuten's hot-selling categories mainly include toys and DIY products, furniture and home appliances, food and personal care products. Rakuten also has sites in France, Taiwan, China and Germany to provide e-commerce services to local consumers.

For merchants, there are many benefits of being on Rakuten, such as a high market share (accounting for 25% of the Japanese online B2C market), professional e-commerce consultants who will assist stores with information on market trends and sales strategies, and merchants acting as the center of the platform and being able to carry out CRM activities on their own. However, there are some requirements to join Rakuten, such as having experience in operating on a Japanese e-commerce platform (preferably with a monthly transaction volume of $100,000 or more on the Japanese site), having a dedicated Japanese language operation team, and offering products with core competencies. The process of joining Rakuten takes roughly 1.5 months, and different countries may have different rules for joining.

As for the fees, the base fee of Rakuten platform is 50,000 yen per month (excluding tax), and the commission is 2% to 4.5%. For the payment methods, Rakuten platform supports the third-party public account collection. Rakuten Japan is a platform with extensive influence and advantages, which is worth merchants' attention and consideration.

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