Darty.official website
France's largest e-commerce platform for home appliance chains
Darty.present (sb for a job etc)
Darty is the largest e-commerce platform for home appliances chain in France and is part of the KESA Group, the second largest retailer in the world. Currently with 209 stores in France and Luxembourg, it specializes in cell phones, TVs, multimedia, audio, home appliances, etc. Fnac Darty is a European leader in the distribution of cultural goods, leisure, technical goods, home appliances and services. With more than 25,000 employees and a network of 987 stores by the end of 2022, the group is positioned as a major player in e-commerce in France. An omni-channel benchmark company, Fnac Darty generates revenues of nearly €8 billion in 2022, of which 22% comes from the Internet channel.
Darty was founded in 1957 and expanded rapidly, opening stores throughout France before taking the brand to Spain, Portugal, Belgium, the Netherlands, Switzerland, Morocco, Qatar, Côte d'Ivoire, Cameroon and Congo. Darty was later acquired by Fnac. According to Fnac, Darty has 474 stores across Europe, including 332 in France.
Darty adopts a combination of online and offline operation strategies and uses email marketing, social media diversion to improve product conversion and increase sales.Fnac has added the Darty section to its online website, which brings in considerable traffic.Darty offers a variety of logistic and ancillary services to online buyers, such as free delivery, 2-year warranty on merchandise, and returns and exchanges within 15 days, Click & Collect (order online and pick up in offline physical stores) within one hour, and provides 24/7 telephone customer service. As a third-party guarantee, Darty is able to effectively ensure payment security.
Darty's customer base is mainly middle and upper income groups, aged between 29-49, with strong spending power. Requirements for entry include providing mainland business license or Hong Kong BR business license; having French 8 or local French operators; providing branded products and meeting the platform's hot-selling categories; completing delivery within 10 working days; having experience in cross-border e-commerce platforms; and needing to have a European VAT. the process of entry includes logging in to the official website and selecting the Chinese language (China) in the upper right corner, then clicking on "Free registration Darty"; in turn, according to the following requirements to fill out personal information; choose their own Darty platform is mainly to sell which category of products; choose whether or not in the Fnac platform has opened a store; write these contents, you can click to submit the registration can be. The entry fee is 39.9 euros per month and the commission depends on the product category.
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