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Rakuten's largest e-commerce platform in Europe

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Rakuten's largest e-commerce platform in Europe is Rakuten (official website address: fr.shopping.rakuten.com). Founded in August 2000 and originally located in Paris, this platform was formerly a zeppelin factory dating back to the 1880s.In June 2010, PriceMinister was acquired by Japanese e-commerce platform Rakuten, and in March 2018, it was officially renamed Rakuten France (乐天法国站).

As Rakuten's largest e-commerce platform in Europe, Rakuten France has up to 17 million views per month. In mainland France, there are already 5,000 offline stores seamlessly connected to Rakuten France's e-commerce platform. There are also 8,000 specialized e-commerce seller stores around the world. As a platform without any self-owned goods, Rakuten France offers 100% support to all sellers.

The consumer base of Rakuten France is 48% women and 52% men. The average age of the user group is between 26-50 years old. The average shopping cart value for females is around €29 and for males it is around €37.

As one of the TOP 10 e-commerce platforms in France, Rakuten has 11 million members, 17 million visits, 6,000 physical sales stores and 8,500 online stores. There are also more than 1,500 partners.

Hot categories depend on seasonal factors, including 3C electronics, home appliances, decorating and dressing up, cultural goods, recreational goods, etc. Almost every category has hot products. Sellers can participate in monthly in-house training to get more information on product selection. Food categories are not available for sale, and if you want to sell a medical category, you must ask your account manager.

Rakuten France's advantages include only a personal or business license, corporate ID and a third-party payment collection tool to open a store; platform can help withholding on behalf of the VAT and EPR; allows sellers to send from the domestic also provides official overseas warehouse services; stationed in a Chinese page, encountered problems with the Chinese account manager can docking; there are also docking ERP tools to facilitate the uploading of sellers! products.

Entry requirements for individuals / businesses are available, the payback cycle for the call twice a week, Monday and Thursday, a month can be paid back 8 times. In terms of logistics, you can choose to self-shipment or use the French Lotte overseas warehouse. The process of entry includes preparing materials for entry, clicking the official website to submit applications, docking official investment manager and submit registration information to wait for review and approval (the fastest 3 days under the store).

Rakuten France offers three different monthly fees for sellers to choose from.Rakuten France is an e-commerce platform with great potential and advantages that deserves the attention and presence of all merchants.

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